The following blog post is the transcript for the video clip linked here. It is common to hear PR executives say “everyone is blogging now!” but is this really true. One organization that blogs that may surprise you is the Smithsonian Institution. This Institution began in 1826 when a British Scientist left a large sum […]Read more "Guess Who Blogs? The Government"
When a serious fan is considering attending a concert a the ticket price, location and date are considered. Once these things are determined to be possible for the fan tickets are bought and the waiting game begins. Depending on the venue anywhere from 500 to 5,000 people can attend. This is the fact that most […]Read more "Insurance: The New Entertainer"
Ford is giving away cars?! Technically yes, Ford had an event going on called the Fiesta Movement where 100 people were given cars for 6 months. They were given the cars and asked to document their time spent with the car through a number of missions. Youtube channels and flickr accounts were created to show followers […]Read more "Moving the Web to the Road"
Some companies are inherently connected to today’s online society though their product. Cisco launched a new router, Aggregated Services Router, recently with the help of social media. Everything about Cisco’s product and mission involves online communication and interactivity. Even their website promotes connection over the internet; their slogan is “the human network”. Videos illustrating the […]Read more "Cisco Sells and Saves Online"
Everyone is talking about blogging. Companies in all industries have begun blogging about company service, products or issues. Although many companies are blogging, not many CEOs of these companies are blogging. Michael Sebastian of Ragan Communications has written an article about a new study on bloggers. In the article “Study: 64 percent of the world’s […]Read more "The Best Bloggers"
A company has made the decision to be more active and involved in social media through Web 2.0. Implementing the web 2.0 tools does not happen over night. The company must create their social media in line with their mission statement and bottom line, as advised in Northeastern University & Blackbone Media’s article “2.1 How […]Read more "Social Sites and the Corporate Concept"
10 years ago a Corporate Communicator could get their message out through distinct channels: television and newspapers. Today’s Corporate Communicator does not have those avenues because their audiences have moved. These new avenues offer more room for interaction. Many companies fear the switch from the traditional media to the internet. The old forms of advertising […]Read more "A Glimpse into the workings of the Giants"